Sitting just below the C-Suite, the so-called ‘B-Suite’ is mission-critical to agency performance. When these future leaders thrive, they influence every aspect of the day-to-day. This in turn liberates senior leaders to focus on the bigger picture. 

But the B-Suite have a lot on their plates. As well as often running teams for the first time, they’re also navigating hybrid work and changing workplace values. No wonder many are wrestling with productivity, purpose and confidence. 

This is why traditional skills training may not offer the best support. Once the B-Suite return to their desks, if learnings aren’t grounded in their wider personal context, then change rarely sticks. 

That’s why Co:definery’s B-Suite Bootcamp is different. 

What is B-Suite Bootcamp?

B-Suite Bootcamp is our Group Mentoring Programme for future leaders, new managers and rising stars.

Blending professional and personal development, Bootcamp is proven to help participants feel more confident and capable in their roles. Over six 90-minute weekly Zoom calls, we challenge and inspire them. Everyone plays an essential role in a cohort with a common cause – to dig deep, embrace their blockers and design new ways of thriving at work. Each week, we co-create the next step in participants’ personalised ‘Game Plan’ – from motivation and goal setting, to mastering time, maximising their influence and creating long-lasting habits.

"Bootcamp provided a hugely valuable framework for reorganising my goals, allowing me to plot a more strategic future. The tools we learned are simple and actionable, and they also build into a broader vision. I’ll be referring back to what I’ve learned again and again."

  • Immersive group mentoring from agency experts

  • Content tailored to participants’ real-world priorities

  • Delivers a personalised, step-by-step plan to thrive at work

  • Exclusive access to innovative tools and techniques

  • Membership of the B-Suite Bootcamp community platform

  • Recommended further reading for deeper learning

What to expect

The programme builds over six weeks. Each 90-minute remote workshop provides innovative tools and techniques that focus on a specific aspect of thriving at work:

    1. Explore what thriving at work really means (spoiler: it's not hitting goals)

    1. Wonder why SMART goals often fail to inspire? Connect with the jet fuel that powers progress

    1. Reclaim your day by understanding your hidden drains and drivers of productivity

    1. Overcome obstacles to progress - with a little help from stand-up comedy (don't worry - puns not required)

    1. Maximise momentum by channelling your empathy with the 'Skilful Conversation Framework'

    1. Create accountability and cascade change through your teams
  • Participants finish Bootcamp with everything they need to embed lasting change – a refreshed mindset, their own practical plan and a new network of supportive peers.

Praise for Bootcamp

“Bootcamp has been massively helpful to me. The tools and techniques are directly transferable to my role as a leader”

“An eye-opening course that challenged me and my thinking around how I work and how that can improve my team”

“A smart, holistic and multidimensional way to think about the tricky art of personal change. Equally applicable to self and work, Bootcamp will challenge you and help you grow into the person you want to be”

Sign-up for Bootcamp

Registration has now opened for our next cohorts. Just enter your email below and we'll be in touch. We'll quickly help you decide which cohort and timezone suits you best, as well as how many places you need.

Thank You

Still have questions?

  • Who should attend B-Suite Bootcamp?

    This is for your rising stars - right across the agency. Regardless of their current department or job title, if you're keen to develop and retain your highest potential people, then Bootcamp is designed for them.

  • Who shouldn't come to B-Suite Bootcamp?

    Our focus is on the rising stars and future leaders of your agency. Bootcamp isn't designed for founders, board members or experienced leaders. That said - upsell klaxon! - if a version for leaders sounds interesting, then email [email protected] to find out more about C-Suite Bootcamp.

  • What's the benefit to my agency?

    Improved commercial performance. More effective, autonomous middle management directly impacts day-to-day operations. It also liberates senior leaders and enables you and your Board to focus on leading the business. And of course, retaining top talent saves time, money and momentum.

  • Can I send more than one person along?

    Absolutely. And better still, there's a group discount. Just email [email protected] and let us know how many spots you want. Places are limited, so don’t hang about.

  • What do attendees leave Bootcamp with?

    Confidence, new connections and a whole new set of skills. Everyone creates their own personalised ‘Game Plan’ – a structured roadmap that takes them from motivation and goal setting, to mastering time, maximising their influence and creating long-lasting habits.

  • Is this training?

    It’s training plus a whole heap more. Think of group mentoring as experiential learning. So yes, we teach smart stuff and there's a clear, structured programme. But it's also about bonding as a cohort, sharing experiences (and support) and, most importantly, embedding high transferrable habits that attendees can share with their teams.

  • What job roles does this programme suit?

    Any job role in the business - it's for people with potential. Bootcamp isn't about role-specific skills. Instead we focus on the foundational stuff that no-one really teaches you, like time management, confidence or handling tricky conversations. This supercharges attendees' day-to-day performance.

  • I get the training bit, but what does 'personal development' mean?

    Good question - this isn't traditional one-size-fits-all training that's all too easy to forget once people get back to the hustle and bustle of their day jobs. To create lasting change, Bootcamp is built on two major drivers - firstly, we tap into each participant's personal motivators, and secondly we design habits so the learnings stick and can be shared.

  • Who's running this?

    B-Suite Bootcamp was conceived and designed by agency veteran, Marketing Week columnist and Co:definery founder, Robin Bonn, as well as Co:definery partner, MBA and former Tony Robbins coach, Inga Umblija. The sessions themselves are led by Robin - his bio is below.

Bootcamp is led by...

Robin Bonn

Robin Bonn is a coach, mentor and consultant. As the founder of agency transformation specialist Co:definery, he helps agencies boost their commercial performance by unlocking a sustainable competitive advantage. He’s also a Marketing Week columnist, a founding co-chair of BIMA’s Future Growth Council and a mentor for SheSays, as well as a former member of the IPA’s New Business Group and Direct Marketing Association’s Agencies’ Council.